The Tracktown Townhome provides its guests with not just a comfortable stay, but a cultivated experience that highlights Eugene, Oregon’s rich track and field history through hands-on activities and amenities to infuse education and excitement for the local history.
Hotels and rental properties in Eugene provide comfortable stays but are typically overpriced when sporting events and university functions are taking place. They also lack the details and amenities to entertain and educate the guests on the local area and its history.
The Tracktown Townhome Airbnb is more than just an affordable and comfortable stay, providing historical hands-on learning experiences and exciting amenities and entertainment to make guests feel like track stars.
The primary market for the Tracktown Townhome is young couples and families with active children interested in having an interactive vacation experience. The secondary target market is athletes and sports enthusiasts coming to Eugene for vacation or track events.
Young couples and families with active children are the primary target market:
The Tracktown Townhome Airbnb is not only a cozy stay in track-famous Eugene, Oregon but it offers hands-on experiences by providing gate-analysis treadmills, interactive track and field history lessons, and fun amenities for guests looking for a unique stay. The Tracktown Townhome is close enough to the university that renters can hear the crowd cheering and feel the ambiance of the sporting events while watching them from the comfort of the couch with the included TV and entertainment packages.
The target property costs $400,000. The property will be purchased with 20% down plus closing costs. $10,000 in minor renovations are required. The estimated funding needed for furniture, kitchen outfitting, initial supplies, and initial funding of a “repair” fund is $25,000. The total initial funding needed is $120,000.
Ongoing expenses will include internet, TV & streaming services, utilities, yard maintenance, contributions to a maintenance fund, loan payments, taxes, and insurance. Costs generated by guests will include cleaning, general maintenance, and a welcome gift. We estimate an initial 60% occupancy rate with average revenue of $300/night with modest growth in future years.
Establishes the business and is in charge of overseeing the setup, fees, and long-term upkeep of Airbnb. Maintains day-to-day operations of the business including refilling amenities, tending to urgent maintenance requests, and handling communication with guests.
In charge of thoroughly cleaning and sanitizing the Airbnb between guests and reporting any damages or maintenance issues to the owner or primary host.
The purpose of these partnerships is to bring the historical theme of Tracktown USA throughout Eugene into the experience of the Tracktown Townhome. Partnering with these businesses will help create a more holistic experience while also providing exposure and support to local businesses throughout Eugene as well as a more curated experience for guests.